WATERMAN COLOUR BLOCKING PENS — Jeanne Caminade-Koralewski

Waterman were introducing new finishes to revive its much-loved Hémisphère collection pens, inspired by the colour blocking trend and Parisian Fashion.
For a collection that originally consisted of classic colours, this bold addition allowed Waterman to tap into a whole new audience; fashion forward individuals.

We were briefed to create videos, key visuals and lifestyle images that would position Hémisphère as a stylish yet elegant accessory,
perfect for those that wanted a pen that expressed their personal style. To emphasise the colour finishes on the pens we chose a ‘white world’ setting.
Creative covered the UK and Europe.

Featured

Waterman 15 sec

To really appeal to the fashionista target market we created a video
that portrayed the pen as the ultimate fashion accessory.

Waterman 6 sec

A succinct version of the video that still emphasises
the pen as a fashion accessory.

Waterman colour blocking key visual

The main key visual used to get our brand message across and demonstrate
that the Hémisphère pen was the choice for the style minded consumer.

Shopping lifestyle shot

This lifestyle shot demonstrates how the pens beautifully extend
your colour blocking style to your shopping accessories.

Macrons lifestyle shot

To reinforce their French heritage and because the pen offers you Parisian sophistication
at your fingertips, we chose macrons and a french style bistro for this lifestyle shot.
Client loved this image especially as it was shot inside a studio in Leeds.

Two pens, one pose, lifestyle shot

Reminiscent of fashion photography this lifestyle shot reinforces the pens positioning
as more than a pen, a must-have fashion accessory.

Handbag contents lifestyle shot

This lifestyle shot was to emphasise the importance of the pens amongst the other
must-have items found in a hand bag.

Laid out lifestyle shot

To show how well the pens enhanced the consumers’ look, this lifestyle shot shows them
laid out on the bed with potential outfits.

Side by side lifestyle shot

Inspired by fashion style poses, this shot reinforces the pen
is more than that, it’s the must-have accessory.