This campaign aimed to upgrade more Sky TV customers to Sky Cinema with a discounted offer. As well as showcasing Sky Cinema’s latest blockbusters,
we needed to encourage a broad spectrum of customers to sign up – both with and without families. We created a number of character balloons,
which were a bright and arresting way to engage audiences across a range of media including TV, Radio, Press, DM, Email and social media posts.
TV created for the Sky Cinema Campaign.
The character balloons are an engaging visual to introduce the different blockbusters.
They work well with the interspersed film clips to showcase the upcoming films.
Our self mailer heroes the balloon assets created for the campaign,
by using a more interesting format than the usual DM used for Sky.
Part of the Sky Cinema Summer campaign, this 360 photo was an engaging way to let customers discover
the blockbusters Sky had lined up to entertain the family over the summer holidays.
We created a suite of social media and digital materials to upgrade existing Sky Customers to Sky Cinema and showcase the upcoming summer entertainment.
The balloon assets created for the TV and Press campaign worked well in the digital space and increased engagement across all social media channels
We animated the character balloons designed for the campaign, within the designated
area of the template to create a more engaging email.
