More than half of Parker pens are bought as gifts. As people increasingly seek out gifts that will create an emotionally-gratifying experience for both them and the recipient,
it’s no longer just about the item given, it’s also about the moment itself. We utilised this insight when creating a video and key visual for Parker Pens.
They wanted to capture the perfect moment when you give the perfect gift, but in a way that wasn’t strongly linked to a specific occasion, birthdays or Christmas for example.
This would allow them to use the work at any point in the year.
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