The Home Office Disrespect Nobody Campaign, was aimed at helping teenagers to early twenty somethings deal with sex,
consent and personal boundaries. We were briefed to create a social campaign that (due to budget restraints), had to creatively repurpose original footage.
The campaign included Instagram Stories, Twitter posts, Snap Chat ads, In-game ads, VOD, and Spotify Radio.
When flicking through your instagram stories you’re swiping your fingers across your phone’s screen. What better way to illustrate inappropriate touching than having your fingers suddenly touch a pair of breasts. Especially as the talking bra points out that you should always have a choice about whether someone touches you.
When flicking through your instagram stories you’re swiping your fingers across your phone’s screen. What better way to illustrate inappropriate touching than having your fingers suddenly touch a pair of pants. Especially as the talking pants point out that you have just crossed the line!
Teenagers ask for sexts and send them. But what could happen after they hit the send button? We visually demonstrated how far a sext could travel with a screenshot being shared over and over and over again.
Thanks to a clever bit of cutting and mixing, along with a new VO, we created a VOD with a totally new message that focussed on respecting other peoples’ boundaries.
