Campaign for the BMW Plug-In Hybrid range
Whilst BMW is an iconic brand, their new hybrid range of vehicles was less well known. Not usually associated with green, fuel efficient messaging,
BMW needed to announce their new range, and become the first choice when choosing a hybrid vehicle.
We worked on a number of speculative approaches for this campaign, one of which was nominated as a Finalist in the Chip Shop Awards 2019 in three separate categories.
If the entry into the Transport Category had gone through, it would have won a chip, like the Mini entry. Damn!
Client loved their range image so much, they wanted to use it for the banners too.