Jeanne Caminade-Koralewski

Sky wanted to upgrade existing customers to their latest version of the F1 channel. A dedicated channel to Formula One, with live coverage of every stage, highlights and analysis of all races, F1 race control for every camera angle and trackside interviews it really is the channel for petrol heads.

We used a simple die cut to emulate the starting lights sequence of an F1 race to dramatise the sheer passion of the F1 channel. It created great impact with a not so great budget.

Won Vinegar, Best Use of Ambient Media, Chip Shop Awards 2016

Challenge: Let Shell national CEOs know that Shell Global Solutions can find answers
to all their technical problems.

Response: Show how Shell Global Solutions scientists think differently. As an example, we chose
a substance most of us ignore: air. To a Shell Scientist it's a chemical compound that can restart an oil refinery furnace, resulting in less downtime, reduced operational costs and greater efficiency.

Allergan wanted a global campaign that could be used as a toolkit across all markets. We came up with a look and feel that utilised newly shot imagery and enhanced it’s features. We created everything needed including: press, posters, brochures, in-clinic videos, social, digital, guidelines and even re-designed the brochure holders, so they were modular and could be adapted to suit any space. The work was divided into the relevant target audiences. When revealed at the global conference, the work was very well received and has since been rolled out.

Our challenge was to convey that the HSBC Premier Account was going global to match the international lifestyle of its customers. Our response was to give them the world in a very user focussed format. We used a soft sell approach of the Premier range of products to remind them of the benefits and encourage uptake of products that weren’t currently being used. Our pack was taken up by five other markets including: Canada, Mexico and Brazil.

Originally booked as a half page national press ad, the client loved the idea so much they agreed to upgrade to a full page format across all media. Our idea delivered a strong conversion of 82% vs average of 65% during this period. And delivered 44% of the total national press calls for that week. It also paved the way for subsequent variants.

An on going campaign to supporters that won us an
MCCA Award for Most Effective Long Term Marketing Campaign, 2002.

Many dogs would love to have a chew on the postman. To advertise the fact that Pedigree Dog Chews were just as tasty, fabric stickers were positioned on the on the backs of the Postman’s trousers.