Jeanne Caminade-Koralewski

SKY F1 CHANNEL DM

Sky wanted to upgrade existing customers to their latest version of the F1 channel. A dedicated channel to Formula One, with live coverage of every stage, highlights and analysis of all races, F1 race control for every camera angle and trackside interviews it really is the channel for petrol heads.

We used a simple die cut to emulate the starting lights sequence of an F1 race to dramatise the sheer passion of the F1 channel. It created great impact with a not so great budget.

SKY F1 CHANNEL DM

Sky wanted to upgrade existing customers to their latest version of the F1 channel. A dedicated channel to Formula One, with live coverage of every stage, highlights and analysis of all races, F1 race control for every camera angle and trackside interviews it really is the channel for petrol heads. We used a simple die cut to emulate the starting lights sequence of an F1 race to dramatise the sheer passion of the F1 channel. It created great impact with a not so great budget.

BI POLAR UK AMBIENT

Won Vinegar, Best Use of Ambient Media, Chip Shop Awards 2016

SHELL DM

Challenge: Let Shell national CEOs know that Shell Global Solutions can find answers
to all their technical problems.

Response: Show how Shell Global Solutions scientists think differently. As an example, we chose
a substance most of us ignore: air. To a Shell Scientist it's a chemical compound that can restart an oil refinery furnace, resulting in less downtime, reduced operational costs and greater efficiency.

VPOWER EXPERIENTIAL/CHIP SHOP AWARDS FINALIST 2018

Forecourt floor stickers used to dramatize the effect Shell V-Power can have on your engine.

ALLERGAN GLOBAL CONSUMER CAMPAIGN

Allergan wanted a global campaign that could be used as a toolkit across all markets. We came up with a look and feel that utilised newly shot imagery and enhanced it’s features. We created everything needed including: press, posters, brochures, in-clinic videos, social, digital, guidelines and even re-designed the brochure holders, so they were modular and could be adapted to suit any space. The work was divided into the relevant target audiences. When revealed at the global conference, the work was very well received and has since been rolled out.

Press

Belkyra In-clinic poster

In some countries, the names and logos of the products can’t be used, this is the case for Belkyra, a treatment that specifically targets chin fat. In this case the countries would use their own description of the product.

Belkyra In-clinic poster

In some countries, the names and logos of the products can’t be used, this is the case for Belkyra, a treatment that specifically targets chin fat. In this case the countries would use their own description of the product.

HSBC PREMIER DM PACK

Our challenge was to convey that the HSBC Premier Account was going global to match the international lifestyle of its customers. Our response was to give them the world in a very user focussed format. We used a soft sell approach of the Premier range of products to remind them of the benefits and encourage uptake of products that weren’t currently being used. Our pack was taken up by five other markets including: Canada, Mexico and Brazil.

SKY DISRUPTIVE PRESS

Originally booked as a half page national press ad, the client loved the idea so much they agreed to upgrade to a full page format across all media. Our idea delivered a strong conversion of 82% vs average of 65% during this period. And delivered 44% of the total national press calls for that week. It also paved the way for subsequent variants.

Tiger disruptive press ad

Second of three variants that followed on from the penguin ad.

GREAT ORMOND STREET HOSPITAL CRM

An on going campaign to supporters that won us an
MCCA Award for Most Effective Long Term Marketing Campaign, 2002.

Great Ormond Street Hospital Plaster DM

Challenge: To highlight the importance of establishing a Pain Research Centre.

Response: Send a plaster to help take the pain away.

Great Ormond Street Hospital Stocking DM (Copy)

Challenge: Create a Christmas pack to beat the Paper Chain mailing on cost, result, and ward decoration potential.

Response: Ask donors to fill the stockings with their donation and message for the children. Three different designs of stockings were produced and hung as ward decorations.

Stockings beat the Paper Chain pack in every way and ran for 4 years.

Great Ormond Street Hospital Donkey Mailing

Challenge: Tell donors we need a new scanner without scaring them.

Response: The pin the tail on the donkey game highlights the scanner's use and is a leave behind that donors (predominantly grandparents) can play with their grandchildren.

PEDIGREE AMBIENT

Many dogs would love to have a chew on the postman. To advertise the fact that Pedigree Dog Chews were just as tasty, fabric stickers were positioned on the on the backs of the Postman’s trousers.

Chip Shop Awards 2017

Many dogs would love to have a chew on the postman. To advertise the fact that Pedigree Dog Chews were just as tasty, fabric stickers were positioned on the on the backs of the Postman’s trousers.